Sridhar Pappu talks about Bob Gibson, Denny McLain, and the unforgettable 1968 baseball season.
Brian Martin talks about the rise and fall of the Detroit Wolverines, the city’s first Major League Baseball team, who played in the National League in the 1880s.
Burge Carmon Smith talks about Hal Newhouser, Hank Greenberg, and Detroit’s forgotten championship team: the 1945 Tigers.
Charles Leerhsen talks about changing people’s minds about Ty Cobb in his bestselling biography of the Tigers legend.
Jay Jaffe literally wrote the book on who belongs in the Baseball Hall of Fame. He talks about Jack Morris, Alan Trammell, Lou Whitaker, and why Hall of Fame voters make mistakes.
Detroit historian Ken Coleman, contributor to the book ‘Detroit 1967,’ talks about what to call the civil unrest of 1967, how it impacted the Tigers, and the Tigers’ troubled record on race.
Tom Gage, longtime Tigers beat writer for the Detroit News, talks about his new book, The Big 50: The Men and Moments That Made the Detroit Tigers. 1:08 – remembering Read More …
There is a moment every marketer both dreams of and fears. It is the time when a brand name, by decree of the dictionary or whims of the zeitgeist, becomes a common noun or a verb. This can be a blessing—the ultimate validation of a name that is both catchy and meaningful. But it can also be a curse. The more widely a word is used, the harder it is to legally protect as a trademark. In a brand name’s infancy, however, the thought of gaining this kind of cultural currency is an inspiration to professional namers, says Alex Frankel in his new book “Wordcraft: The Art of Turning Little Words into Big Business” (Crown, $24.95).