Tigers History Podcast – Episode #012 – Jay Jaffe, author of ‘The Cooperstown Casebook’

Jay Jaffe literally wrote the book on who belongs in the Baseball Hall of Fame. He talks about Jack Morris, Alan Trammell, Lou Whitaker, and why Hall of Fame voters make mistakes.

Tigers History Podcast – Episode #011 – Ken Coleman, contributor to ‘Detroit 1967’

Detroit historian Ken Coleman, contributor to the book ‘Detroit 1967,’ talks about what to call the civil unrest of 1967, how it impacted the Tigers, and the Tigers’ troubled record on race.

‘Wordcraft’ details birth of brand names and semantics of ‘berries’

There is a moment every marketer both dreams of and fears. It is the time when a brand name, by decree of the dictionary or whims of the zeitgeist, becomes a common noun or a verb. This can be a blessing—the ultimate validation of a name that is both catchy and meaningful. But it can also be a curse. The more widely a word is used, the harder it is to legally protect as a trademark. In a brand name’s infancy, however, the thought of gaining this kind of cultural currency is an inspiration to professional namers, says Alex Frankel in his new book “Wordcraft: The Art of Turning Little Words into Big Business” (Crown, $24.95).